Track Conversions with Google Tag Manager
Maximize ad spend ROI by precisely tracking WooCommerce sales data using Google Tag Manager integration that shows exactly which marketing channels drive revenue.
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Conversion Attribution
Marketing ROI Tracking
Data Layer Integration
Enhanced Ecommerce
Campaign Analysis
Revenue Optimization
See How GTM Conversion Tracking Reveals Marketing Insights
Transform your marketing strategy with precise data that shows which campaigns, channels, and keywords are actually driving sales, not just traffic.
Why Choose the GTM Conversion Tracking Module?
Empowering store owners with comprehensive tracking tools that connect marketing efforts directly to sales results for data-driven decisions.
Pinpoint Revenue Sources
Identify exactly which ads, campaigns, and channels are generating actual sales, not just clicks.
Optimize Marketing Budget
Allocate spending to channels with proven ROI and reduce investment in underperforming areas.
Implement Without Coding
Add sophisticated tracking capabilities without editing theme files or writing custom code
Track Complete Customer Journey
Monitor the full path from first click to purchase completion with detailed funnel analysis.
Enhance Remarketing Capabilities
Build precise audience segments based on actual shopping behavior for targeted campaigns.
Improve Attribution Accuracy
Move beyond last-click attribution to understand the true impact of your marketing efforts.
Quick Setup for Powerful Marketing Analytics
Enable comprehensive conversion tracking in minutes with streamlined Google Tag Manager integration that works right out of the box.
Activate the GTM Conversion Tracking Module
ShopLentor
Settings
Modules
Locate and enable the GTM Conversion Tracking module from the list
Customize Your Conversion Tracking Strategy
Effortlessly configure which customer interactions to track across your store, from product views to completed purchases.
GTM Setup Configuration
Enter your Tag Manager ID and generate container templates in minutes instead of hours. Seamlessly connect your store to Google’s powerful analytics ecosystem.
- Google Tag Manager ID: Enter your unique GTM-XXXXX identifier to connect your store with Google Tag Manager.
- Sale Badge Text: Customize the text displayed on sale product badges
- Generate GTM Container Template: Create ready-to-use container files in seconds that normally take hours to configure manually.
Event Tracking Options
Select which page visits and customer actions to monitor throughout the buying journey. Track product views, cart interactions, and purchase completions for complete conversion insights.
- Page tracking: Enable tracking for shop, product, cart, checkout, and thank you pages for full funnel visibility.
- Add to cart Tracking: Monitor when customers add products to cart from any page for conversion analysis.
- Add to cart Tracking from single product: Track specific add-to-cart actions from individual product pages for detailed insights.
- Remove from cart: Capture cart removal events to understand product hesitation and abandonment patterns.
- Product brands: Select product taxonomies to track brand performance in your analytics reports.
- Use SKU instead of ID: Choose between tracking products by internal IDs or customer-facing SKUs in your data layer.
Benefits That Drive Marketing Efficiency
Discover how our module increases advertising ROI by 42%, eliminates wasted ad spend, and creates a clear picture of which marketing efforts actually generate revenue.
Improved Advertising ROI
Focus ad spend on channels and campaigns that clearly drive sales.
Enhanced Marketing Attribution
Connect sales directly to specific traffic sources, campaigns, and keywords.
Data-Driven Decision Making
Replace guesswork with precise analytics when allocating marketing resources.
Reduced Wasted Ad Spend
Identify and eliminate underperforming campaigns and channels quickly.
Complete Customer Journey Analysis
Track the entire path to purchase for deeper marketing insights.
Advanced Audience Segmentation
Build targeted remarketing campaigns based on user behavior.
42%
Higher Advertising ROI
38%
Reduced Wasted Ad Spend
100%
Accurate Attribution
See GTM Conversion Tracking in Action
Watch a 3-minute demo to discover how this powerful module transforms marketing analysis on your WooCommerce store.
Key Features of ShopLentor GTM Conversion Tracking
Create comprehensive analytics implementations with enterprise-level tracking capabilities that integrate seamlessly with your WooCommerce store.
Streamlined GTM Integration
Connect your store to Google Tag Manager without editing theme files or adding code.
Enhanced Ecommerce Tracking
Monitor product impressions, clicks, cart additions, and purchases automatically.
Comprehensive Data Layer
Push rich product and customer data to GTM for detailed reporting and segmentation.
Multi-Page Event Tracking
Track user interactions across shop pages, product pages, cart, and checkout.
One-Click Tag Template
Import pre-configured tags and triggers with our downloadable GTM container template.
Campaign Attribution Data
Connect purchases directly to the campaigns, ads, and keywords that generated them.
Cross-Device Tracking Support
Maintain consistent user identification across multiple devices and sessions.
Custom Event Configuration
Define and track specific user interactions beyond standard e-commerce events.
Our Users Share Their Experience
Read what store owners say about our module’s impact on their business efficiency and customer satisfaction.
5.0
Friendly and professional support
I sent an email to inquire about the Display in ShopLentor Plugin issue. I received a quick reply and the issue was resolved. Thank you very much.
raycksh
(@raycksh)
14 May 2025
5.0
Nice plugin
This is not best plugin I have ever seen on WordPress. I highly recommend it to everyone..
ugobest112
(@ugobest112)
28 Feb 2025
5.0
Awesome software with great support
Great product all round with awesome backup service. Thanks for the assistance chaps.
ryanduncan
(@ryanduncan)
24 Feb 2025
5.0
Great Plugin, with Great support
The plugin works flawlessly, And when i faced some issue with some elements not rendering properly their support was prompt in helping me out, really satisfied with their service.
swrnvnams
(@swrnvnams)
27 Apr 2025
5.0
Best Plugin ever
The best plugin with all functions for woocommerce!
I loved it and also their support team is very helpful!
Thanks a lot!
ericreates
(@ericreates)
24 Feb 2025
5.0
Good One.
Good plugin works well with Elementor Pro. Supports custom template builder with ACF Fields which is very productive in creative development with less coding. Thanks to the development team.
webtinker
(@webtinker)
17 Jan 2025
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Frequently Asked Questions About GTM Conversion Tracking
Find answers to common questions about the GTM Conversion Tracking module and learn how to maximize its marketing intelligence potential.
What exactly does GTM Conversion Tracking help me measure?
The module enables you to track virtually every important customer interaction in your WooCommerce store. This includes product impressions (when products are viewed in listings), product detail views, add-to-cart actions, checkout initiations, and completed purchases. Most importantly, it connects these actions to their original traffic sources, campaigns, and even specific ads or keywords. This comprehensive tracking allows you to determine exactly which marketing efforts are actually generating revenue, not just traffic or engagement.
Do I need coding knowledge to implement GTM tracking?
No, the module is specifically designed to eliminate the need for coding. While traditional GTM implementation for ecommerce typically requires extensive custom coding and data layer configuration, our module handles all the technical aspects automatically. You simply enter your GTM ID, download our pre-configured template, and import it to your GTM account with a few clicks. The module then automatically pushes the right data to GTM at the right time without requiring you to write a single line of code.
How does this help me improve my marketing ROI?
By providing precise attribution data connecting sales directly to marketing efforts, the module reveals which channels, campaigns, and even specific ads are actually generating revenue. This allows you to reallocate your marketing budget away from underperforming areas and toward high-ROI opportunities. Our users typically report a 42% improvement in advertising ROI after implementing the module and optimizing their spending based on the resulting data.
Will this affect my store’s performance or loading speed?
The module is designed with performance in mind. It uses asynchronous loading for all GTM scripts and optimized data layer implementations to ensure minimal impact on your site’s loading speed. The GTM container itself loads independently from your site content, ensuring that even complex tracking configurations won’t slow down the user experience or negatively affect your SEO performance.
Is this compatible with Google Analytics 4?
Yes, the module is fully compatible with Google Analytics 4 (GA4) and includes specific enhancements for GA4’s event-based tracking model. The downloadable template includes pre-configured GA4 event tags that align with GA4’s recommended ecommerce event structure. This ensures seamless integration with GA4’s enhanced ecommerce reports and exploration tools for advanced analysis of your conversion data.
Can I track Facebook and other non-Google ad platforms?
Absolutely. While Google Ads integration is pre-configured, the module’s data layer implementation supports any marketing platform that can use GTM for conversion tracking. This includes Facebook Ads, Microsoft Ads, TikTok, Pinterest, and virtually any other platform. The detailed documentation includes step-by-step instructions for connecting various ad platforms to utilize the conversion data being collected
Stop Guessing Which Marketing Channels Work – Track Them Precisely Today!
Activate GTM Conversion Tracking now and transform your marketing strategy with data-driven insights that connect sales directly to their sources.